Take a Tour.

What is NB Marketplace?

NB Marketplace is a customizable e-commerce storefront purpose-built to help benefit brokers create value for their clients and drive off-cycle revenue year-round. Members are offered access to purchase non-insured benefits, insurance and discounted products through their organization’s branded and customized storefront.

Smiling young businessman with cell phone in a sunny lobby.

Value to Brokers

Brokers now have the opportunity to earn off-cycle revenue and reduce administration with the peace of mind that comes from partnering with the leader in benefit innovation.

New Benefits office building framed by trees reflects sun off windows.

Value to Organizations

Employers, associations and other organizations can enhance engagement and make benefits a competitive advantage through both ease of access and the diversity of benefits they offer.

Business woman working on her phone looking at NB Marketplace by New Benefits.

Value to Members

Members gain access to valuable benefits that meet their individual needs. What’s more, the NB mobile app and web portal make access to their benefits easier than ever.

NB Marketplace Categories

Pet Care

Pet Insurance

Contact Lenses

Health and Household


RX Savings

Supplemental Insurance

Our Partnered Vendors

Partner logo for Aflac with duck for NB Marketplace by New Benefits.
Partner logo for ASPCA for NB Marketplace by New Benefits.
Partner logo for BRIO USA for NB Marketplace by New Benefits.
Partner logo for Pello for NB Marketplace by New Benefits.
Partner logo for Pin Paws Pet Care for NB Marketplace by New Benefits.
Partner logo for Spot Pet Insurance for NB Marketplace by New Benefits.

How It Works

Get Started With NB Marketplace

NB Marketplace offers numerous opportunities for branding. Provide your organization’s name and logo, then select from our robust image gallery to set the look and feel.

Laptop with MMA on the screen

The Client Success experts from New Benefits work to ensure your storefront is tailored to meet your unique needs and goals before it goes live.

Laptop with contact lens selection on the screen

Each storefront is designed to attract and engage prospective members, especially when you leverage the marketing materials in our communications toolkit.

Laptop with packages on the screen

The stage is set for affinity when you establish brand continuity and trust through a custom, branded URL and a prominently displayed logo.

Laptop with NB Advantage Premier on the screen

Prospective members can easily shop available options and securely check-out the benefits they’ve selected.

Screenshot of NB Marketplace by New Benefits Shopping Cart webpage.

Member Mobile App + Web Portal

Within 24 hours, new members will receive an email confirmation, followed by instructions to download the NB app in order to register and access their benefits.

Screenshot of NB Marketplace by New Benefits Pet Insurance web page.
Sreenshot of NB Marketplace by New Benefits included benefits videos.
Orange medical cross logo mark for NB Marketplace by New Benefits.

Drive Enhanced Engagement and Off-Cycle Revenue

NB Marketplace is the industry’s most robust benefit storefront, supported by a proven innovator. Start delivering measurable value without any of the administrative burden.

Interested in a Partnership with New Benefits?

We are always looking to partner with innovative, forward-thinking organizations.

If you’re a benefit vendor or benefit broker, we’d love to start a conversation about delivering more value together.

Connect with New Benefits using the form. A member of our team will be in touch promptly.

Have questions about NB Marketplace?

We Can Help.

The New Benefits team is made up of industry experts and innovators who are standing by, ready to assist you.